Tittilating Titles

Who says "don't judge a book by it's cover?" We do it all the time. All the freekin time. Seriously. When don't we judge a book by it's cover?

And so, we are busted. And now, what are our options?
1) pretend we didn't judge the book by the cover
2) blame our perception on someone/something else
3) justify our behavior/perception
4) call out for pizza and hope that no one notices
5) none of the above
6) all of the above

And that is just the beginning of that particular Pandora's box, which I may or may not follow up on, depending on whether or not I like the cover...

So when looking through the titles of a blog, a table of contents, a menus, a book of short stories or essays, or whatever other random list of stuff, notice what is the shiny object we gravitate to. A catchy title? How many facebook "likes" or "shares?" The side dishes? A business card? Headshot?

Whatever it is, it had the power to capture your attention enough so that you chose it instead of something else.

Ever notice that the big S self doesn't always try so hard?
 Or does it?
Or what else has the better publicist?

In the meantime, if you judged the book by its cover, and ended up liking the book, who cares how you got there?